Last updated on April 27th, 2020
(If you want a quick guide for beginners how to start investing in the Philippine stock market, you can download your free ebook here.)
In this blog I made a short review about online stock brokers existing in the Philippines stock market.
If you’re reading this, you’ve probably read that Investing in Philippine stock market requires the service of a stockbroker. This is a non-negotiable and is the mandatory first step for anyone wanting to buy his first share of stock in Philippine stock market.
These brokers, or more appropriately called Trading Participants, place buy and sell orders in the Philippine stock exchange on your behalf as their clients. In exchange, they receive some commission for every buy or sell transaction they match for you. No matched order means no commission for them, no deduction from your cash balance.
Two Types of Brokers
Before, there were only live brokers.This is the chaotic scene you’ve seen in the Wall Street movie. If you have parents or grandparents who have invested in stocks, most probably they have done it through live brokers. They would contact their broker buddy thru a phone call and instruct them their desired transactions. And these people depend on their brokers’ updates newspapers’ business pages to get the latest updates in the market.
Thanks to the internet!
The advent of technology makes almost, if not, all aspects of investing painlessly smooth.
Deviating from the traditional breathing warm-blooded brokers, we now have available brokers with an online platform and are called … hmm, online stockbrokers (gosh, I’m so brilliant!)
Online stockbrokers make investing easier for everyone.
Aside from that, they charge you smaller commissions compared to live brokers. (That means savings for you!)
You only need your computer (or even a capable cellphone) and a fine internet connection, and boom!
You see the business world unfolding in your computer screen, real-time and live!
You see how the market moves. You see the most recent transactions. You see all the prices fluctuating. You see foreign money movements and how other investors are responding.
Practically all the information you need is on your screen and the option to buy or sell is with it.
More importantly, you can make money right after digesting all this info with your swift trades.
When I started investing, I had Philstocks by Accord Capital Equities as my first broker.
No special reason though. It’s just that when I researched online brokers in the Philippines, it was the first one I read that allows potential stock market participants to begin investing with just 5000 pesos. (I have shifted to COL Financial later on and opened accounts to other online brokers. Read related story My First Time.)
(You see, you don’t need a big chunk of money to actually start investing.)
But as you’ll soon know, other brokers have almost the same if not better offer.
COL Financial, BPI Trade, First Metro Securities, MakeTrade, BDO Nomura
COL Financial(formerly Citiseconline), which is more commonly known as COL will also allow you to open a trading account with just a minimum initial amount of Php 1000.
They offer it to starters and even came up with an investing program called EIP – Easy Investment Program. The phrase may sound very fancy, but I think they just made up that term to attract small-time investors – a.k.a YOU and ME, versus those who can start with 25,000 big capital. After all, both of them use almost exactly the same features of their online platform.
What’s better, you can actually open your trading account with even if you don’t have exactly 5000 pesos.
BPI Trade, FirstMetroSec and BDO Nomura for example, offer the same online brokerage service with the only requirement of opening an account with their counterpart bank companies – BPI, Metrobank and BDO respectively. This bank account will then be linked to your stock trading account, allowing easy and convenient transfer of funds between the two accounts using online banking.
If you’re an OFW or one who lives in the province far from Manila or other key cities, it’s als much easier now to open a trading account since since brokers also allow online application, that is the application can be processed and completed all online without the need for going to their office, which is the case for other brokers.
- How to open an account ONLINE in COL Financial
- BDO Nomura Review – How to Open a Trading Account Online in Philippine Stock Market
So what broker do I have now?
I actually have accounts in all of them: COL Financial, BPI Trade, Philstocks, FirstMetroSec and BDO Nomura. I also have an account in MakeTrade.
COL Financial and MakeTrade contains the big chunk of my investments. I also have some in my BPI Trade linked to my BPI ATM account. I don’t have as much trades in the other three but I can check and access them anytime I want.
But mind you, I won’t recommend doing the same. I opened all of them just so I would know who’s the best of ‘em all, basing from first-hand experience I have with them.
Looking back, having one broker is enough.
Two is tolerable; say, for example, you want to have separate accounts for your long-term investments and short-term trades because you just can’t control your itch to play too/trade much.
Having three or more brokers is a meaningless exhibition. 😛 (Unless you really have your special reasons like access to several types of research, or just want your money scattered for your own personal reasons.)
How to Choose your Online Stockbroker
Having that experience of using multiple online brokers, I propose the following considerations in choosing your own online broker:
The brokers mentioned above charge you with almost have the same commission and transaction fees. For small-value transactions, the difference ranges from few centavos to few pesos. With an increase in the value of your purchases, this difference will also rise in value. In this aspect, I can say First Metro Sec and BDO Nomura have the minimum associated fees possible. But because the difference can be really small, I suggest you based your decision not on this alone.
2. Convenience on flow of funds
This equates to the convenience of moving your money to and from your stock trading account.
Online brokers with the bank counterparts, namely BPI Trade, FirstMetroSec and BDO Nomura, win in this aspect.
As previously mentioned, these brokers allow easy transfer of funds between your trading account and bank account through their online banking portal. As a result, you won’t need to do any manual intervention or effort except for the click-here-type-there role when moving funds in and out of the market.
Recently, COL Financial also now allows paperless funding and withdrawal.
3. Online Platform Features
This is an important consideration if you’re doing swift trades – or trades that happen within a day or few days. Having speculative stocks for example (or stocks with no fundamentals) crucially require players not to be left behind from fast rallying or falling stocks.
In this kind of rapid market behavior, you would need a trading console that can show you all the relevant action – price movement, recent transactions, foreign entries and exits, etc; and allow easy entering of orders.
More importantly, you’d want your online stockbroker to be available online when you want to place your orders. Complaining that you can’t buy or sell stocks because of a system downtime of your online broker during market hours is the last thing you’d want to have.
Take note however that this is much less of a concern if you have a much longer time horizon for your investments; in other words, if you’re holding fundamentally great companies where price action is a lot less volatile.
In this aspect, good options are COL Financial, Philstocks and FirstMetroSec, BDO Nomura and MakeTrade.
I must also say that BPI Trade has just the most boring trading page. FirstMetroSec has also a platform quite similar to COL. It can be a good choice if you have an existing Metrobank account.
Maketrade and BDO Nomura currently uses the PSETradex trading platform, designed for active traders.
Other online features and services that cater to more advanced market players can also be a factor.
MakeTrade, COL, Philstocks and FirstMetro for example have extensive tools like charting, comprehensive market researches, market calendars and similar useful content to help you guide in your trade decisions. They can be useful tools if you aspire to be a skilled trader down the road.
Mutual Fund Options
Another plus for COL Financial and FirstMetroSec is the availability of Mutual Funds in their platform. This means if you open an account with either of them, you can actually buy not just stocks but also mutual funds. (Read here >> How to Invest in Philippine Mutual Funds Online)
This is practically useful for people who don’t want to do direct investing for lack of time and skills, but just want to take advantage of better projected returns with the growing economy of the country.
4. Customer Service
This is of low priority though, given that by the very nature of online brokers, we seldom make inquiries with their representatives. This also translates to receiving quick feedback when you ask them specific questions.
But you may also want to take advantage of free seminars they organize. Check their website for regular schedules.
Some go the extra mile to value high-profile clients.
COL Financial, for example, assigns dedicated Account Relationship Manager if you happen to be one of its premium clients (which should have a minimum of 1M portfolio). This resource person makes sure your concerns (mostly admin) are addressed quickly. They also organize special events for this group of Premium clients from time to time. Just recently (March 2017), I was able to join their Wine Tasting event at Marco Polo Ortigas. 🙂 )
Before I give my comments, be clear that choosing a broker is not as important as choosing stocks. Ultimately, your returns on your investments will heavily depend NOT on your broker but you as a self-directed investor making all the investing(trading) decisions. Your brokers’ services will at the most just give you their researches but the final decision will remain on your hands.
For starters, I recommend anyone of them.
Financial has EIP scheduler too you can use as your starting strategy. At any time you decide to do quick short-term trades, you can then just use the tools and researches available for you. Check this tutorial how to open an account in COL Financial.
First Metro Sec is also a great option if you have Metrobank account. They publish daily researches too and have lots of insights for traders’ pleasure.
If you’re going to be a passive investor and have BPI bank account, BPI Trade can be an option. They have good researches available though less features if you’ll be an active trader.
MakeTrade and BDO Nomura as mentioned use the same trading platform and are also good for traders. I see MakeTrade as one really good platform for aspiring traders with their automated charting feature called XTrack.
Opening a trading account is like going to a gym for a planned work-out. You’re done recognizing the need to exercise, and have actually already decided to go after it. But for some petty reason, each time you attempt and try, you just feel like it’s the hardest thing to do, and you’re back to point on the verge of going on or turning back. But once you’ve managed yourself, and enter that room with all other people working-out for their dream body, you’re suddenly back to your senses, and recharge what you’ve originally wanted and desired.
In chemical kinetics terms, we call it the rate-determining step – that crucial step in a series of steps that when overcame paves the way for the rest of the easy smooth steps.
So I ask you back the question – What now?
Have fun investing!
PS: As I said earlier, more important than choosing your broker is choosing what stock to buy. For those aiming for long-term investments, leveraging on “SAM – Strategic Averaging Method”, you can check out Truly Rich Club! I’ve been a member of it for years and has really helped me improve my finances.
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PS2: I am not paid to endorse any of the mentioned online brokers. Those are all coming from my personal experience with them.
Find time to check their sites and see what best suits you.
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