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How to choose what stocks to buy & sell in Philippine Stock Market

(If you want a quick guide for beginners how to start investing in the Philippine stock market, you can download your free ebook here.)

Choosing what stocks to buy and sell in Philippine Stock Market is the real game when it comes to investing.

In this post, I’ll be giving you some practical guidance to completing this step.

It’s actually easy to buy and sell stocks in the Philippine stock market (the manual part of it is contained in this tutorial >> How to Buy and Sell Stocks in Philippine Stock Market), but whether the action will give you profits is another more important question.

In fact, this is one common question coming from any newbie investor: What stock can I buy now?

The answer, of course, depends on several factors, but each one of them practically boils down to your target destination. (I shared a video below for some investing tips, tricks, and strategies for new investors in the Philippine stock market.)

What is your target destination?

Your target destination can be one of these two: (1) Target Date         (2) Target Price.

To give you an example, let’s say your Target Date of realizing your stock market gains is on your retirement time – which, for example, may come at least twenty years from now.

In that case, choosing giant companies which you think will outlive all of us can be your candidate stocks to buy using the strategy of Peso Cost Averaging (Check here how this strategy works). The goal here is not really to do timing of the market but using your long-term-projection to accumulate as many sharess of great companies as possible.

So by just knowing your Target Date, you can start streamlining your stock selection and strategy.

Having different Target Date as destination obviously requires different stocks and strategies. As shared in my last blog, the growth of your investments is a factor of Time, Talent & Treasure you allow your investments to have.

  • TIME refers to how long you’re willing to park your money in the stock market.
  • TALENT refers to your skill in choosing your strategy and stock selection. This can be monitored as percentage growth your investment money achieved.
  • TREASURE refers to the amount you’re investing. Since the growth of stocks is reported on a percentage basis, a bigger base or capital will obviously translate to bigger actual net profit.

In the table below, the same ending target (ending value of 7245) was obtained with different variations in these three factors.

Time Talent & Treasure in Investing in Philippine stock market

With the target date in mind, you can plan how to achieve your goals by looking for the proper combination of your 3T’s – Time, Talent & Treasure.

Now we go to the second type of your target destination – Target Stock Prices.

If you’re investing believing that it’s actually a business, you’d want to invest in a company you believe is going to rise in value fueled by its continuous growth and earnings. This price which you believe a company will achieve some time in the future is called its Fair Value (FV).

More specifically, Fair Value is a company’s estimated worth or fair market value as computed by various ways specific to its industry (i.e DCF, NAV, P/BV, P/E).

This FV kind of target price is different from short-term target prices set by traders who buy stocks to simply ride short-term price fluctuations.

Now, calculating Fair Value is already one complicated animal especially for beginners.

Fortunately, some online brokers provide their own analysis and figures for Target Prices. In addition, some online brokers like COL Financial even give a sample portfolio you may want to imitate.

COL Financial Investment Guide

At this point, let’s tackle how online stockbroker COL Financial can help in determining the Fair Value of candidate stocks to buy (If you don’t have an account yet, you can follow this tutorial to open >> How to Open an Account in COL Financial for newbies and OFWs).

This is as simple as logging-in in to the website and going to its Investment Guide by following the menu: Research >> Fundamentals >> Investment Guide.

Investment Guide of COL Financial

Here you’ll automatically see the Fair Values calculated by COL Financial’s analysts which you can use as your target price.

Fair Values of Companies by COL Financial

There’s also another helpful data included in the table above called Buy-Below Price (BBP) which you can also follow to give you decent returns when you decide to sell with the FV prices.

The concept of Buy Below Price is very simple –  you only buy when the stock’s current price is below this BBP.

As you will notice, these Buy Below Prices are actually near 85% of the FV, which means that by observing the BBP in your transactions (meaning, you buy only when the stock’s current price is below this BBP) you’re effectively strategizing to have at least 15% expected growth should you decide to sell later on at those FVs.

Fair Values of Companies by COL Financial 2

It’s important to note that computed Fair Values may vary from broker to broker because of the differences in the way they calculate it and the assumptions they make in doing so. Understanding how the FV’s you see were computed is thus important before relying on it. Don’t just follow blindly. Compare using several researches if you can.

The discussion above gives you a Target Price you can use. But more than that, COL Financial also has a model portfolio you can use in screening your stock selection.

COL Financial Model Portfolio

The model portfolio consists of stocks that COL Financial recommends in its monthly strategy report, COLing the Shots. It consists of the stocks they believe to have favorable fundamentals, and are expected to be the major beneficiaries of the prevailing macroeconomic trends.

In short, it’s a “model” portfolio that COL Financial maintains. COL Financial adds/removes stocks to/from the list depending on their performance and market changes. It’s a portfolio you could literally monitor or copy. You can check this post for updates on COL Model Portfolio.

You can access this info still from the investment guide and choosing the Model Portfolio Set-up.

COL Financial Model Portfolio

Here you can see the selected stocks in its Model Portfolio together with their Fair Values and suggested BBP.

COL Financial Model Portfolio 2

So, if you’re looking for some free guidance what stocks to buy and when, this is a good start. Again, make sure you understand how the figures were calculated before using it in your strategy.

UPDATE: This Model Portfolio is no longer accessible in COL Financial’s website. However, you can see still use as a guide their list of stock picks in their COLing the Shots reports. An example is shown below. Or you can use SAM by Truly Rich Club which can give you the exact stocks to buy and sell.

COL Financial COLing the shots stock picks

The COLing the Shots reports are available inside the COL website under the Research section.

It is “a monthly publication by COL which provides insights on investment
opportunities based on global and local developments that could affect the market. COLing the Shots aims to provide timely and relevant information and analysis as well as a model portfolio for successful investing.”

COLing the shots


Paid Resources

Of course, there are online resources you can avail to help you in this task.

Pinoy Investor for example gives you already consolidated data coming from comprehensive researches of eight online brokers.

By having access to several FV’s computed by several online brokers, you can easily make a comparison of their estimates and formulate consensus data. You’re also able to validate in case one broker may have a bias to one stock.  Lastly, you can also see how many brokers give buy/sell/hold recommendations to a certain stock.

Piny-Investor-Nesletter Updates and Review

Once you’re decided with the Target Price you’re going to use, you can then slice at least 15% from it and just use it as your BBP.

You can check in this post a short review of how Pinoy Investor can be a big help both for long-term and short-term investors. In fact, in its latest performance update, it tells of its 10 out of 13 stocks with BUY recommendation from one broker that outperformed PSEi. You can read more about it here.

Truly Rich Club’s Stocks Update is another one that can deliver all this information straight to your email on a regular basis. But as you’ll read in this Truly Rich Club Review, the club is much more than stocks update.

For example, one benefit of the membership called Stocks Alert recently sent just advised the selling of TEL shares after achieving more than 20% growth. This does not include yet the generous dividends TEL has paid out to its owners. You can check the table below and read this post to see how Truly Rich Club of investing works >> Strategic Investing with Truly Rich Club.Truly Rich Club Review Performance 2

As a last note, it is also advisable to just check your investments once in a while to see how it performs. Maybe once a month will do if you’re not the trader type.

Also, before investing you should see your overall finances in a bigger picture and understand that you have to start with protecting yourself and your dependents before plunging directly to investing.

I suggest you start studying BTID (Buy term, invest difference) if you have the time to actively manage your investments. Get a term insurance before starting investing.

Hope this helps in drafting your own investment plan.

If you have other questions, let me know in the comments below.

Have fun investing,

oMeng 😉

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This Post Has 28 Comments

  1. caloy

    para lang pala to sa mga magaling english! ??

    1. Maria

      @Caloy – Sa topic na to, mas mahirap kaya intindihin ang Filipino language. Sige nga, tagalugin mo nga ang “stocks”? O kaya “investment guide”?

      Boss, kita niyo naman siguro na English rin gamit ng stockbroker platforms di ba? Pati sa research notes nila? Kung hirap kayo intindihin ang English, di niyo rin naman magegets yung data. Halata namang sobrang effort gumawa ng ganitong guide, wag tayo puro reklamo.

  2. JM

    Good day sir, a member here of TRC, have noticed that stocks at SAM can be seen also at COL. But I compared their FV/TP and BBP and they’re different from each other. Do you have an idea that SAM giving better results than COL investment guide (assuming buying stocks offered in SAM)? Since BBP and FV are different, is there a big percentage of difference?

  3. Anthony Villanueva

    Hello Sir Omeng,

    Currently I invested in mutual fund (under COL Broker). Based on following information below, I have a current gain of 7.16, my question, is the gain applied to total 2,865 shares, or this by per share (7.16 x 2,865 = 20,513.4), meaning my 10,000 amount of investment gained 20,513, is this correct? Gusto ko na ring malaman sir kong ang investor sa mutual fund ba ay pwedeng mag sell anytime he wanted.
    1. Total Share is 2,865
    2. Current Market Value is 10,007.16
    3. Current Gain/Loss is 7.16
    4. % Gain/Lost 0.07%

    Your response sir is highly appreciated.



  4. Lhan

    Is there a risk of losing money in investing stocks? When it happens? To my basic understanding, when the price is low, simply we shouldn’t sell to avoid losing instead, we’ll wait until the price goes higher than the buying price. Is there any other factor of risk for a possibility of losing money in stock investments?

    1. Omeng Tawid

      yes there’s ALWAYS a risk involved.
      If the price of the stock you bough goes lower and lower, there’s no telling WHEN it can go back to your buying level or even higher.
      That’s what it’s important to be really selective in choosing the companies – the industry leaders and big companies that has strong balance sheet and much better giving consistent dividends.

  5. Rothschild

    Hello Mr. Omeng,
    I find your website very informative.
    I have been very eager in investing into Stocks, in the Philippine Stock Market.
    As I am working abroad, could there be a way for me to invest in Philippine Stocks, while I am here abroad…?
    If yes, what is the easiest process to register and have an account at COL?
    What the documents to be submitted? How do we submit it? LBC, JRS etc?
    What is the process of putting up money/ funds to my COL Account?

    I still have other questions to postulate. However, I will first start with these few important ones. I will wait for your reply. Thank you.


    1. Omeng Tawid

      Q1: As I am working abroad, could there be a way for me to invest in Philippine Stocks, while I am here abroad…?
      ANS1: Yes, just accomplish the forms and submit your application.

      Q2: If yes, what is the easiest process to register and have an account at COL?
      What the documents to be submitted? How do we submit it? LBC, JRS etc?
      ANS2: Just download the forms from COL Financial website, accomplish it and submit to their office/business center together with other requirements (ID photocopy, etc).
      Use which courier service is available for you.

      Q3: What is the process of putting up money/ funds to my COL Account?
      This is through bank deposit, and is only doable once your opening application is approved.

      Learn more

  6. Frank Stein

    can i as a forgeiner open an account

    1. Omeng Tawid

      Hi Frank, yes , only additional requirements will be needed from you.

  7. bernard

    good day Mr. Omeng, newly joined na ako sa COLFin at plan ko longgg.. investment 5yrs above at ang budget ko 20k every month @ 7 company stock worth P2,500 to 3k/Stocks maximum then sa ssunod na month the same amount 20k pero another 7company stocks ulit? After 3rd month bbalik ulit ko sa 1st batch..almost same like peso cost averaging..applicable ba to? ggamiting ko pba iyung BBP Buy Below Price or just buy every month without any worry price either uptrend or downtrend? pls answer thanks Nard KSA

  8. Eduardo Marzan Jr.

    Dear Omeng,
    I am reading your blog and learned a lot. I plan to invest in stocks now but I am thinking if it is still okey since I am already 64 years old and retiring by next year from government service. I have invested in mutual funds five years ago since it is less risky than stocks. My time period is about five years if I will invest in stocks now. Pwede pa ba mag invest in stocks?


    1. Omeng Tawid

      Hi Sir Eduardo, since you’re near retiring stage, it would be best that you minimize your exposure to stocks and place most of your investments in less risky instruments like short term bonds.

Got questions? Leave your comments below.